There’s no doubt that logos are important – they are part and parcel of what makes your business ‘you’ – what makes you stand out as a brand. Logos need to be instantly recognisable, attractive and appealing to the eye, but creating one isn’t such an easy thing when you have to think about aspects such as symbols, fonts, and layouts. But even if you’re not a designer yourself, you can still come up with a great logo for your company, particularly if you are planning to use it for personalised t-shirts or apparel. The following is your guide on how best to design and create a logo for your company’s personalised t-shirts.

  • Know your brand

First, you have to know your brand. Sounds simple enough, right? But in knowing your brand, you have to think about what you can – and do – offer. What is your identity as a company? Who is your target market, and who is your perfect customer? You should also come up with some great adjectives which can describe who you are as a brand; some examples include innovative, unique, user-friendly, witty, compassionate, and so on. When you write down these adjectives, it should give you a better idea of who you are and what you can offer.

  • What differentiates a good logo from a mediocre one?

You also have to have a good idea of what differentiates a good logo from a mediocre one. Although beauty or attractiveness will always be a matter of opinion (it’s subjective), there are still some elements which make a logo great. Some of the most popular and successful logos have certain distinguishing features: they are simple, they are unique, they are versatile, and they are memorable, as confirmed by t-shirt printing in London professionals from Garment Printing. They are also appropriate for whatever industry they are used in. On the other hand, a bad logo is one which is too focused on trends, confusing, and complicated, and they are often generic and boring as well.

  • Know the kinds of logos

There are three major kinds of logos, although logos can also be divided into categories (one where the logo only denotes the company’s initials or name, and one which contains both a symbol and text). But when it comes to the three kinds of logos, these include wordmark logos, monogram logos, and combination logos.

Wordmark logos are a classic style of logo, where only the company or business name is used without any monograms or symbols. This kind of logo would work well if you have a short business name that’s also distinct, and you don’t have a slogan. Monogram logos, meanwhile, are logos which can contain up to three letters, comprised usually of the initials of the company or the company’s first letter. Some famous examples include P&G (for Procter and Gamble), LV (for Louis Vuitton), and VW (for Volkswagen). If you are a new business, it would be good to have a monogram logo but with the business name either beside or under the monogram for easy recognition.

A combination logo, as its name implies, is a mix between a symbol and a wordmark, and this kind of logo lets your brand become easily recognisable with the use of two elements of design. Combination logos are incredibly popular as well.

You can also make use of ‘containers’ where you can place your logo within a box, a circle, or another shape, and you can also take advantage of ‘stacked text’ where words are placed on top of each other. There are many options when it comes to logos for your personalised t-shirts and other promotional materials, but it’s best to think about it carefully and, if you can, seek help from a good designer. Good luck!

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